When viewing an access log, there are many different statistics to consider:
Unique Visitor - Each unique visitor represents a different visitor to your website.
Number of Visits - Represents the total number of times your site was accessed by the unique visitors.
Page View - Represents the unique number of pages visited by your visitors.
Hits - Represents the total number pages accessed (A page can be accessed more than once).
Bandwidth - The amount of data transferred during the processes of a visitor accessing your site.
Access logs can often be broken down by different variables, including but not limited to: